Customer Feedback: When Finance Cares About Sales & Marketing - REGISTRATION OPEN!

When:  Dec 10, 2013 from 7:15 AM to 9:00 AM (PT)
Associated with  Puget Sound, Seattle, WA

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Customer Feedback: When Finance Cares About Sales & Marketing

Our December speakers are Heather Bunn, co-owner and VP at RAFN and Ann Amati, Principal of Deliberate Strategies Consulting. In 2007 RAFN engaged Ann Amati to research insights and recommendations from RAFN's current and past customers. The project changed how RAFN works with customers and strengthened the general contractor's ability to grow revenue.

Prior to the downturn, general contractor RAFN "got inside their customers' heads." RAFN learned what it takes to win more often, revitalize dormant customer relationships and transition from vendor to partner with corporate customers. These insights were a factor in helping RAFN keep all of its people gainfully employed during the economic downturn.

Whether a firm uses internal resources or an external third party, Heather and Ann's presentation will make the case for why CFOs should encourage Sales & Marketing to reach out to customers for their opinions, feedback and guidance.

Co-owners in the audience will appreciate the connection between in-depth customer feedback and increases in revenue and company value. Members are encouraged to invite their sales and marketing team members to attend. This presentation will address high-level concepts for CFOs and Controllers and touch on some of the "how to's" for the Sales & Marketing guests in the audience.

Heather Bunn rose through the ranks over her 23 years at RAFN moving from project manager to VP of Business Development. She has been an equity owner since 2003.

Ann Amati has helped companies across multiple industries use guidance from their own current and past customers to grow future sales since 1994.  She has a track record of creating positive turning points in her clients' relationships with their customers and leaving a legacy of improved competitiveness and strong customer retention.

Registration from 7:15am - 8:00am
Presentation from 8:00am - 9:00am
Ruth's Chris Steakhouse - Seattle, WA



Ruth's Chris Steakhouse Seattle
727 Pine St.
Seattle, WA 98101

Pricing Information

Registration Price
CFMA-Member $45.00
Non-CFMA-Member $65.00
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Ryan Anderson